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Journal Marketing & Outreach Professional - East Coast, US

Type: Full-time

Location: GTA

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* 100% Remote work available for those who live on the East Coast in the US*

ABOUT JMIR PUBLICATIONS

JMIR Publications is transforming scholarly communications as the fastest-growing open-access publisher of peer-reviewed Science, Technology, and Medicine journals. JMIR creates and leverages the latest technologies to organize conferences, researcher connections, social and online media content platforms, and our award-winning innovative knowledge translation products that connect people to research

Join one of Canada’s Top Growing Companies that’s rapidly expanding and hiring now with over 20 years of experience in scholarly communication. We need to expand our team of innovators, consultants, and collaborators who drive that success. This is a chance to work with the best, at the best job you've ever had. We’ll ask for your ideas, expertise, and commitment and in return, give you access to smart people, an opportunity to expand your knowledge and experience while you build innovation for the real world.

JMIR’s Social Mission is: To transform scholarly communication, open science, and to peer reviewed make health and medical information available to people when they need it. While our primary users and clients are academic authors and researchers, we are increasingly developing innovative products and services for other user groups such as patients and consumers.

We are looking to hire a talented Journal Marketing and Outreach Professional to join our team to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion and author submissions. Our ideal candidate has the ability to translate data and research into actionable marketing plans that inform branding with campaign development and show a clear return on investment.

YOUR IMPACT

Responsibilities:

  • Working in conjunction with the Marketing Director & Head of Marketing Insights & Analysis in launching and monitoring results of relevant campaigns.

  • Brainstorm and develop ideas for creative marketing campaigns

  • Reviewing workflows and contact points with the Marketing Director for messaging opportunities - when appropriate liaising with the Head of Marketing Insights & Analysis on messaging

  • Copywriting and content creation for sales and marketing communications to solicit and increase customer engagement; ushering customers through defined funnels and drip campaigns.

  • Accountable for increasing author/institutional engagement throughout the customer journey by increasing engagement, usage and consumption of content and services in accordance with the marketing strategy.

  • Utilizing customer (HubSpot CRM Hub, Marketing Hub, Sales Hub) and industry insights, historical trends and published content to develop and execute innovative marketing strategies, campaigns and programs that deliver results aligned to key business objectives.

  • Measure performance and report against goals (ROI and KPIs). Continually testing and optimizing campaigns for conversions during defined intervals.

  • Developing and planning budgets in conjunction with the Marketing Director (campaign level & fiscal year level)

  • Portfolio-wide survey of stakeholders to inform strategy and campaigns (editorial boards, internal departments to identify strengths/weaknesses and assets to advertise)

  • Working closely with vendors, agencies and marketing/comms departments of other organizations.

  • Either running or assisting Editorial Strategist in small-scale sponsorship or journal-specific events

  • Utilize relationship building skills to assist in content development for the blog & assist in layout

  • Collaborate with team members to optimize marketing automation and lead-nurturing processes through email, content, events, and social channels

Preferred Skills/Experience

  • Ability to work across many teams and maintain relationships across stakeholders (editors, counterparts at partner organizations, etc)

  • Excellent organizational and planning skills to set and adhere to campaign/project timelines

  • Scholarly marketing publishing experience

  • Knowledge of Open Access Publishing

  • Hubspot

JOB QUALIFICATION & REQUIREMENTS:

Experience

  • 2-3 years of experience within a scholarly publishing, or author facing digital marketing environment

  • Hands-on experience with a marketing automation platform (HubSpot preferred) and experience with Design Tools (Adobe CS), Google Suite, Google Ads, Google Analytics and all social media channels preferred. Experience with traditional marketing promotional elements as well.

  • Open Access Scholarly Publishing marketing experience

Competencies

  • Ability to work across many teams and maintain relationships across stakeholders (editors, counterparts at partner organizations, etc)

  • Excellent organizational and planning skills to set and adhere to campaign/project timelines

  • The ability to communicate complex ideas clearly; thrive in an growing and agile environment

  • Enthusiasm for constant improvement within your team and beyond

WHAT WE HAVE TO OFFER

  • Opportunity to be part of a dynamic, high performance team where you can develop and advance your career in a fast-growing organization

  • A very competitive salary based on experience

  • Open to candidates who live in the US, preferably on the East Coast

  • A focus on meaningful work that drives professional development

  • A culture of transparency where your team members are part of important conversations

  • Great tools, technology, hardware, and support so you can unleash your best and be proud of your impact

Great Benefits:

  • Paid Time Off

  • Extensive 100% employer paid insurance benefits (Extended Health Care, Dental Care, Vision Care, and Life Insurance)

  • Great atmosphere with great people to work with

  • Company Events

  • Work remotely

APPLICATION PROCESS

To keep our candidates safe, JMIR Publications is hiring and on-boarding 100% remotely with all employees working remotely during the COVID-19 pandemic

JMIR Publications is an equal opportunity employer.

Please include a one line description of the company that you worked for, in your resume and please send it as a word attachment.

We wish to thank all those who apply, however, only those individuals whose skills and experience most closely match our requirements will be contacted by a member of our team.

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